Overview
Smoker Craft has multiple brands within their one Aimbase install:
Smoker Craft
Starcraft
Sunchaser
Sylvan
Contacts
Internal Contacts
Rollick employees who deal with BRAND.
Employee |
Roles and responsibilities |
COE |
Client emails client support for their needs |
Sales Rep |
Ryan Mertz |
Client Contacts
|
Name and title
|
Roles and responsibilities |
|
Steve Huber |
|
|
| Phil Smoker | phil.smoker@smokercraftinc.com | |
| Tiffany Troyer | Marketing Coordinator | tiffany.troyer@smokercraftinc.com |
Third Party Contacts
|
NAME and title
|
Roles and responsibilities |
|
|
|
|
Helpful Links
Client Websites - smokercraft.com ; starcraftmarine.com ; sylvanmarine.com ; sunchaserboats.com
Client Aimbase - https://smokercraft.aimbase.com/
Account Details
|
Smokercraft |
Aimbase Marketing |
x |
Aimbase CSI |
x |
Website |
|
Media |
|
Contact Management |
|
Concierge |
|
Marchex |
|
GoRollick |
|
SalesDriver Quoting |
|
OEM Site Inventory Integration |
|
Advanced Reporting |
|
AdDriver |
|
Inventory Based Lead Routing |
|
*
Aimbase CSI
CSI Notifications
There are manufacturer contacts that receive Satisfaction: Manufacturer Hot Alerts, Satisfaction: Manufacturer Perfect Score, and Satisfaction: Manufacturer Completed Survey
Dealer Contact Types - there are dealer contacts set up to recieve Hot Alerts, Perfect Score, Upcoming Survey, Completed survey
Aimbase Marketing
Outline specifics of what types of communications are sent to whom and when
Ex: OEM engages in Monthly newsletters, Nurture campaigns, Owner campaigns, CSI, etc.
Autoresponders
Prospect Nurture
Lead Routing
Lead routing is based on radius
Marketing Notifications
Dealers are getting Lead Email: To and Lead Email: CC
Dealer Lead Delivery Audit (Daily) - Tiffany Troyer is set up as a manufacturer contact to recieve the DLD audit (daily) notifications
Segment Activity - Segment activity notifications are separated out by brand and are assigned to dealer contacts
Unopened Leads (daily) - dealer contacts are set up to receive these
Product Management
Products are manually updated. Typically this is done with CSI. MYCO should be discussed in May.
Dealer Management
Dealers are updated manually. They do have regions and territories assigned to each dealer location. Since the install has multiple brands, it is important to have the brand on the dealer locations.
Smoker Craft has dealer locations set up that are their territory manager's names.
Dealer CRMs are not a priority at this time, but they do have a Skipper Bud's integration currently set up.