What is the Dealer Contacts Report and how does it work?

The Dealer Contacts Report helps track and compare dealer lead notification contacts across OEM Aimbase and SalesDriver systems to identify gaps, discrepancies, and opportunities to optimize lead-contact management.

This report is particularly useful for ensuring that lead notifications are being routed to the correct dealership personnel and that contact information remains aligned across platforms.

Important Criteria

  • Dealer must be active.
  • Lead must be active.

At the top of the report are filters that allow you to narrow the data displayed. Depending on your implementation, filters may include dealer, region, brand, or date-based criteria.


What information is included in the Dealer Contacts Report?

The report is organized into four sections:

  1. Dealers w/ No Lead To Contact
  2. Dealers w/ Different Lead To Contacts
  3. Dealers w/ SalesDriver Contacts
  4. Dealer Email Contacts Details

Each section highlights a different aspect of dealer contact management and helps identify areas requiring attention.


What does the Dealers w/ No Lead To Contact section show?

This section displays the count of dealers in OEM Aimbase that do not have a contact assigned to receive Lead To notifications.

Because Lead To contacts are responsible for receiving lead notifications, dealers appearing in this section may not be receiving lead alerts as expected.

Organizations can use this section to identify dealers requiring contact configuration updates.


What does the Dealers w/ Different Lead To Contacts section show?

This section displays the count of dealers whose Lead To contact in OEM Aimbase differs from the configured Lead To contact in SalesDriver.

Differences between systems can create inconsistencies in notification routing and reporting.

Reviewing this section helps administrators identify situations where contacts may need to be aligned across platforms to ensure consistent lead delivery and follow-up.


What does the Dealers w/ SalesDriver Contacts section show?

This section displays the count of dealers in SalesDriver that have Lead To contacts configured.

The metric provides visibility into dealer participation and contact configuration within SalesDriver.

By monitoring this count, organizations can determine how many dealers are actively configured to receive lead notifications through the platform.


What information is included in the Dealer Email Contacts Details section?

The Dealer Email Contacts Details section provides dealer-level visibility into notification recipients, notification volume, and engagement metrics.

This section allows organizations to better understand how dealer contacts interact with lead notification emails and identify opportunities to improve performance.

The table includes information such as:

  • Dealer information
  • Contact name
  • Contact email address
  • Number of notifications sent
  • Email engagement metrics
  • Click rate information

What does the Sent metric represent?

The Sent metric represents the total number of lead notification emails delivered to a dealer contact during the selected reporting period.

Higher volumes may indicate primary contacts responsible for processing dealership leads.


What does the Click Rate metric represent?

The Click Rate metric measures the percentage of notifications that were clicked after being opened.

This metric provides insight into how actively dealer contacts engage with lead notifications and can help identify contacts who may require training, support, or updated notification routing.

Generally, higher click rates indicate stronger engagement with lead notifications and lead-management workflows.


How can organizations use this report?

The Dealer Contacts Report can be used to:

  • Detect discrepancies between SalesDriver and OEM Aimbase contact configurations.
  • Validate dealer notification routing.
  • Monitor dealer contact engagement with lead notifications.
  • Improve lead response processes.
  • Ensure dealer contacts are properly maintained across systems.

Regular review of this report can help organizations improve lead management efficiency and reduce the likelihood of missed lead opportunities.


FAQs

What does the Dealer Contacts report allow you to see?

It allows you to compare dealer lead-notification contacts across OEM Aimbase and SalesDriver systems while identifying missing contacts, contact discrepancies, and engagement activity.

Why is the Dealer Contacts report important?

The report helps ensure lead notifications are routed to the correct dealership personnel and highlights gaps that could affect lead response performance.

What criteria must be met for a dealer to appear in the report?

The dealer must be active and the lead must be active.

What does the Dealers w/ No Lead To Contact section show?

It shows the number of dealers in OEM Aimbase that do not have a contact configured to receive Lead To notifications.

Why would a dealer appear in the Dealers w/ No Lead To Contact section?

A dealer appears when no Lead To contact has been assigned in OEM Aimbase.

What does the Dealers w/ Different Lead To Contacts section show?

It shows dealers where the configured Lead To contact in OEM Aimbase differs from the configured Lead To contact in SalesDriver.

Why are contact discrepancies important?

Different contacts across systems can result in inconsistent lead-notification routing and create challenges when managing dealer lead response workflows.

What does the Dealers w/ SalesDriver Contacts section show?

It displays the number of dealers in SalesDriver that have Lead To contacts configured.

What information is available in the Dealer Email Contacts Details section?

The section provides visibility into dealer contacts, email recipients, notification volume, and engagement metrics.

What does the Sent metric measure?

It measures the total number of lead notifications sent to a contact during the selected reporting period.

What does the Click Rate metric in the Dealer Contacts report measure?

It measures the percentage of opened notifications that were clicked by recipients.

How can this report help improve dealer performance?

The report helps identify missing contacts, inconsistent contact configurations, and low-engagement recipients, allowing organizations to improve lead routing and notification effectiveness.

How often should organizations review this report?

Organizations should review the report regularly to ensure dealer contacts remain up to date and notification recipients are properly configured across systems.